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Video for Your Website


You have spent a lot of time and money on your company’s website and now you are ready to drive traffic to your site. Did you know that video can promote your brand, grow your business online and impact your customer’s experience on your website? Video can also freshen up the look of your current website, bringing in new visual content. Here are three reasons why you should consider adding video to your website now.

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Be Remembered and Get Them to Buy

64% of people are more likely to buy a product online after watching a video about it (Source: HubSpot) so think about creating a video for each product or service you provide.  By putting the videos on your website, you are giving the boost customers need to click “buy.” Be creative you’re your you’re your videos but use also use them to educate. According to Insivia, people retain 95% of a video’s message compared to just 10% when reading text.  Illustrate how to use your products, demonstrate their features or show customers what they will experience when they come into your place of business.

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Engage with Your Potential Customers

People like to know who they are buying from, so why not create a video that introduces your team to your potential customers. Video can help you build long-term relationships with your clients and help gain their trust. Let people see your personality in your videos and experience the passion you and your staff have for your business.

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Help with SEO (Search Engine Optimization)

Search engines like Google, rank video higher than ever before. According to research by Insivia, a website is 53 times more likely to rank on the first page of Google if it includes video. So after your video is done and you host it on a site like YouTube or Vimeo,  make sure the video is marked “public” and pay close attention to words you add into the title and description of your video. Include targeted key words to help people find your video and bring them to your company’s website. For example if you are a retail store selling men’s athletic footwear your key words may include “men’s sneakers” and “men’s running shoes.”

These are just three reasons why you should add video to your website. If you are ready to get started, consider working with a video production team that understands marketing. Creative Media Services is located on the South Shore of Massachusetts. Their professional team has over 20 years of experience and  can help you create a custom video that meets your goals within your budget. When you choose Creative Media Services you are also helping a nonprofit organization PACTV, that serves four South Shore communities. Click here to get started now.